About Kaylee
Growth marketing for revenue generation
I'm a growth marketing leader who has built inbound pipeline and scaled marketing impact for B2B SaaS companies through organic and paid digital strategies that are right-sized to fit their stage of growth (and budget).Growing early-stage marketing functions from day 0 to $10k/month in paid digital advertising, while maintaining strong CAC payback, is what I do best.I'm based in Melbourne, Australia, but work with clients across both Australia and New Zealand.--Experience:
Growth Marketing Manager @ Shippit [ecommerce logistics SaaS]
Marketing Leader @ SurePact [govtech]
Growth Marketing Manager @ Realtair (acquired by REA Group, 2024) [proptech]
Performance Marketing @ MessageMedia (acquired by Sinch, 2021) [CPaaS]
How I work with you
I partner with B2B SaaS startups through focused project work and ongoing support.We begin with a high-impact project to see if working together makes sense. For companies with ongoing needs, I offer retainer arrangements that provide continuous marketing support without the overhead of a full-time hire.Every engagement starts with a free discovery call to understand your challenges are and if we're the right fit to solve them together.
1. Foundations
Demand generation strategy
Finding key differentiators and competitive levers for your product and market
Turning that into sharpened copy for your website and pitch deck
Identifying the right pipeline stages and inbound tech stack
Creating a demand generation strategy fit for your current stage, market, and team
2. Distribution
On-the-tools channel optimisation
Managing and optimising Google and LinkedIn Ads
Working with your SMEs to systemise organic content production and get cut-through
Website management, CRO and SEO
Email marketing and automation for pipeline nurturing (via HubSpot)
Setting up reporting for paid channels in HubSpot to measure ROI and evaluate performance
3. Scale and grow
Marketing resourcing & training
Supporting you with team structure planning when you're ready to hire in-house marketers
Designing role descriptions fit for your current stage and talent needs
Onboarding support for your new marketing hires
"Kaylee has been a key driver of many initiatives that have seen our marketing function grow rapidly."
Bianca Evans, Head of Marketing @ Realtair
"[Kaylee] has strong knowledge and understanding of the paid digital landscape, and she approaches campaign strategy with a customer centric lens."
Ramya Kandregula, Former Digital Advertising Manager @ MessageMedia
Contact me
Let's help your start up grow up and glow up
Book a no obligation discovery call, and we'll discuss your current marketing challenges, growth goals, and how I can help.